An unusual white container, characterized by a rigorous and essential architecture, hosts the exclusive collections of POLTRONA FRAU, a leading company in the upholstered furniture sector.
The windows overlooking one of the oldest squares of the historic center of Novara underline the continuity between inside and outside, with the precise desire to open up to the city. The space, distributed on two levels, is emphasized by a suggestive luminous path that identifies the different areas dedicated to design products, to the classic ones and the historical collection, to the sleeping area, office furniture and gift items. All in a sophisticated and emotive atmosphere.